Privacy Notice

Through the contact forms, WhatsApp links and other communication mechanisms available on the Site, we may collect the following identification and contact data:

• Name.
• WhatsApp number and/or email address.
• Collection or type of piece you're interested in.
• Status or stage of your inquiry (for example, whether you're a visitor, collector, interior designer, etc.).
• Any additional message or comments you choose to share.

We do not collect sensitive, financial or asset-related personal data through the Site. Any payment information is handled directly at the Gallery or through the contact channel you choose (WhatsApp, phone, in person), outside of the Site's form.

Primary purposes (necessary for our relationship with you): responding to your inquiries about availability, pricing and characteristics of the pieces; coordinating your visit to the Gallery; and following up on special order requests or project consultations.

Secondary purposes (not necessary, but that allow us to offer you better service): compiling internal statistics and metrics on Site usage; measuring the performance of our marketing campaigns; and, where applicable, sending you promotional communications, collection updates or event invitations from the Gallery in the future.

You may object to the processing of your data for secondary purposes without this affecting the handling of your original inquiry, through the channels indicated in section 6 of this Notice.

The Site uses cookies, tracking pixels and similar technologies — including Google Analytics 4 (Google LLC) and Meta Pixel (Meta Platforms, Inc.) — in order to generate browsing statistics, measure the performance of advertising campaigns and, where applicable, show you personalized advertising on third-party platforms.

These tools may automatically collect technical information such as IP address, device and browser type, pages visited, time spent and interactions within the Site.

Important: Google LLC and Meta Platforms, Inc. act, with respect to the information they process through their own technologies, under their own notices and privacy policies, over which Casa Michoacana has no control once the information is processed by those platforms. We recommend you review Google's Privacy Policy (policies.google.com/privacy) and Meta's Privacy Policy (facebook.com/privacy/policy) directly to understand how they handle your information. Casa Michoacana is not responsible for the processing these third parties carry out for their own purposes, nor for the decisions these platforms make regarding the data they automatically collect through these technologies.

You can disable the use of cookies from your browser settings; however, this may limit some Site functionality.

Your personal data may be transferred to the following third parties, solely for the purposes described here:

• Messaging providers (WhatsApp / Meta Platforms, Inc.), to enable the direct contact you voluntarily initiate by tapping the Site's WhatsApp buttons.
• Google LLC and Meta Platforms, Inc., as measurement and advertising processors (Google Analytics 4 and Meta Pixel), as described in section 3.
• Site hosting and technology development providers, solely for its operation and maintenance, under confidentiality obligations.
• Competent authorities, when a duly founded and motivated legal requirement exists.

We do not sell, rent or trade your personal data for purposes other than those stated here.

By tapping any "WhatsApp" button on the Site, you will be redirected to the WhatsApp application with a pre-filled message, starting a direct and voluntary conversation with the Gallery outside of the Site. That conversation is additionally governed by the terms and privacy policy of WhatsApp / Meta Platforms, Inc., which are outside Casa Michoacana's control.

You have the right to Access, Rectify and Cancel your personal data, as well as to Object to its processing (ARCO rights), and to withdraw, at any time, any consent you may have given us.

To exercise these rights, you may send your request via WhatsApp to +52 1 415 144 1049 or by email, indicating: (i) full name, (ii) a clear description of the right you wish to exercise, and (iii) any document that helps locate your data. We will respond within a maximum of 20 business days, in accordance with the LFPDPPP.

The Site and its forms are intended for adults. We do not intentionally collect personal data from minors. If you are a parent or guardian and become aware that a minor in your care has provided us with personal data, please contact us so we can delete it.

Casa Michoacana may modify this Privacy Notice at any time to address legislative changes, internal policies or new requirements for providing our services. Any modification will be made available in this same section of the Site, indicating the date of its last update.

By providing your personal data through the Site's forms, or by initiating contact through the WhatsApp buttons, you state that you have read and accepted the terms of this Privacy Notice.